Guides for the show floor.
In short
19 guides for people who run stands and sales teams: capturing and following up leads, consent wording, QR code sizes, UTM parameters and short links, staffing and time zones, and measuring what a show returned by rep and by placement.
Last updated
All guides
- 5 min readHow to capture and follow up trade show leads.Capture, qualify and follow up every stand conversation, from the first QR code to the CRM.Read the guide
- 4 min readHow to measure trade show ROI by rep and placement.Formulas, a worked example and the by-rep and by-placement views that show where the show paid off.Read the guide
- 5 min readGDPR-compliant lead capture at events in the EU.Lawful basis, notices, consent records, retention and erasure, for people who run a stand in the EU.Read the guide
- 6 min readHow to follow up by e-mail after a trade show.A day-by-day follow-up cadence, three templates by lead score and the mistakes that cost replies.Read the guide
- 6 min readHow to get trade show leads into your CRM cleanly.Dedupe, tag, assign and qualify show leads in the first 10 working days, with a field table and checklist.Read the guide
- 6 min readThe shortest trade show lead form that still qualifies.Five fields, one qualifying question and a sample form, so visitors finish it and you can still sort the list.Read the guide
- 7 min readGDPR consent wording for lead forms, with examples.Six consent wordings to adapt, three to avoid, and what to store with every lead.Read the guide
- 7 min readHow big a QR code needs to be in print.Width by scanning distance for namecards, badges, banners and walls, plus quiet zone, error correction and a pre-print test.Read the guide
- 6 min readHow to brand a QR code without breaking it.Colour, dot shape and logo limits, a contrast rule, and why a printed code should point at a link you can edit.Read the guide
- 7 min readHow to track which trade show collateral brings in leads.One link per badge, banner and leaflet, a naming pattern, and how to read scans, leads and meetings by placement.Read the guide
- 6 min readNFC vs QR code business cards: which one to use.An honest comparison of NFC tags and QR codes on a namecard: phones, cost, failure modes and what to print.Read the guide
- 8 min readHow to use UTM parameters for offline campaigns.A naming sheet, a six-row trade show example and the reasons to hide UTMs behind a short link.Read the guide
- 7 min readShort link best practices for teams.Domain, keys, redirect codes, expiry, previews and clean-up, with a checklist to run before anything is printed.Read the guide
- 8 min readHow link tracking works without cookies.Clicks, daily unique visitors, location and device without cookies, plus the limits and the legal caveats.Read the guide
- 6 min readDigital or paper business cards: what a sales team should use.Where paper still wins, where digital wins, a ten-rep cost table with stated assumptions and a five-step move.Read the guide
- 8 min readHow to staff a trade show stand and schedule the shifts.Roles, ratios, shift lengths and a three-day schedule template for the people on your stand.Read the guide
- 7 min readTime zone etiquette for scheduling international meetings.How to write, confirm and rotate meeting times across time zones, with the 2027 daylight saving dates.Read the guide
- 7 min readWhat a trade show landing page needs behind your banner QR code.The page your banner QR code opens: what goes above the fold, what stays out and how to test it.Read the guide
- 6 min readA trade show checklist for exhibitors, from 12 weeks out to a month after.A dated, printable checklist with owners, a print go/no-go test and a stand kit list.Read the guide
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