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Words used at events and in sales.

In short

65 terms from lead capture, QR codes, short links, consent, scheduling and integrations, defined in plain language. Each definition stands alone and links to the page that goes deeper.

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Topics.

  • Events and trade shows 7 terms

  • Placements and tracking 11 terms

  • QR codes 9 terms

  • Short links 8 terms

  • Leads and sales 8 terms

  • Consent and privacy 8 terms

  • Integrations and developers 6 terms

  • Scheduling 5 terms

  • Accounts and domains 3 terms

3

Short links: 301 redirect
A 301 redirect is the HTTP status code for Moved Permanently. It tells browsers and search engines that the old address has been replaced for good, so they may remember the change. Use it when a page has truly moved. For a banner link that will point somewhere new next season, a temporary redirect is safer. Short links
Short links: 302 redirect
A 302 redirect is the HTTP status code for Found, used for a temporary move. Browsers follow it every time and search engines are expected to keep the original address. Some older clients turned a POST into a GET after a 302, which is why the 307 code was defined. Short links
Short links: 307 redirect
A 307 redirect is the HTTP status code for Temporary Redirect. It works like a 302 but guarantees that the browser repeats the same method, so a POST stays a POST. It suits event links, whose destination changes when a show page becomes a missed-us page. 1Namecard short links use 307 unless you choose another code. Short links

B

Events and trade shows: Badge scanner
A badge scanner is a handheld device or phone app that reads the code on a visitor's badge to capture their details. The data comes from registration, under the organiser's terms. It is quick, but it does not record the conversation or the placement that brought the visitor. 1Namecard does not read organiser badges. Cards compared with badge scanners
Placements and tracking: Bot filtering
Bot filtering is leaving automated visits out of your counts. Link-preview crawlers, security scanners and prefetching browsers all open links with nobody behind them. 1Namecard flags them, and visits by your own staff, and leaves them out of counts by default, so a scan figure reflects people. Link tracking without cookies

C

Scheduling: Calendar file (ICS)
An ICS file is a calendar file in the iCalendar format, defined in RFC 5545, that Apple Calendar, Google Calendar and Outlook can import. It stores an event as an exact moment, so each calendar shows the right local time. 1Namecard gives the visitor an Add to calendar file for each meeting. Scheduling
Accounts and domains: CNAME record
A CNAME record is a DNS record that makes one name an alias of another, so cards.yourcompany.com can point at the name your supplier gives you. You add it at your DNS provider and it can take a while to spread. It works for a subdomain, not for the bare domain, and your IT team usually adds it. Add a custom domain
Placements and tracking: Conversion rate (scan to lead)
Scan to lead rate is the share of people who scan a code and then leave their details: leads divided by scans. It shows how well a placement turns attention into contacts. A low rate on a busy banner points at the offer or the form, not at the code. Measure trade show ROI
Placements and tracking: Cost per lead
Cost per lead is the total cost of a show divided by the number of leads it produced. Include staff time, travel and print, not only the stand, or the figure flatters you. Track cost per meeting as well, since a cheap lead who never meets you was not cheap. Measure trade show ROI
Integrations and developers: CRM sync
CRM sync copies records between a tool and your customer relationship management system, so that nobody retypes them. 1Namecard's HubSpot sync is one way, from 1Namecard to HubSpot: contacts, companies, deals, notes and meetings, and by default only for leads who gave consent. HubSpot sync
Accounts and domains: Custom domain
A custom domain lets your cards and links use your own address, such as cards.yourcompany.com, instead of the supplier's. It builds trust and keeps printed codes working if you change tools. 1Namecard supports one custom subdomain on the Business plan, set up with a CNAME record in your DNS. Add a custom domain

D

Consent and privacy: Data processing addendum
A data processing addendum, or DPA, is the contract between you and a supplier that handles personal data on your behalf. Article 28 of the GDPR requires one. It sets out what the supplier may do with the data, its security measures and its sub-processors. 1Namecard's addendum is part of the terms of every plan. Data processing addendum
Consent and privacy: Data subject request
A data subject request is a request from a person to use their rights over their personal data, such as to see it, correct it, delete it or object to marketing. You generally have one month to respond under Article 12 of the GDPR. You collect data fast at a stand, so be able to find everything about one person quickly. Delete data for one e-mail address
Scheduling: Daylight saving time
Daylight saving time is the practice of moving clocks forward in spring and back in autumn. Regions change on different dates: the EU on the last Sundays of March and October, the United States on the second Sunday of March and the first Sunday of November. For a few weeks each year the gap between two cities moves by an hour. Time zone etiquette for international meetings
Short links: Device targeting
Device targeting sends visitors to different destinations depending on their phone. One link can open the App Store for an iPhone, Google Play for an Android phone and a web page for everyone else. It matters for QR codes in a hall, where every visitor scans from a different device. Test a link as an iPhone or Android
QR codes: Digital namecard
A digital namecard is a web page that does the job of a business card: your name, role, contact buttons and a way to save you to a phone. It opens from a QR code or link, with no app to install. At a stand it can also take a lead form and meeting requests. Digital namecards
Scheduling: Double booking
Double booking is when two people are given the same time with the same person. 1Namecard prevents it in the database: a rep cannot hold two requested or confirmed meetings that overlap, so if two visitors choose a slot at the same moment, one is told the time was just taken. Scheduling
Consent and privacy: Double opt-in
Double opt-in is a sign-up method where a person gives an address and then confirms it by clicking a link in an e-mail. It shows the address is theirs and that they chose to join. Some countries and organisations expect it for marketing lists, so check the rules where you send. It adds a step, which some people skip. Follow-up e-mail after events
QR codes: Dynamic QR code
A dynamic QR code encodes a short link that redirects to the real destination, so the destination can change after the code is printed. The pattern stays the same, only the redirect changes, and the server can count scans. It suits banners and leaflets that live through several shows. Short link best practices

E

QR codes: Error correction (QR)
Error correction in a QR code is extra data that lets a scanner rebuild the code when part of it is dirty, damaged or covered. The standard has four levels, L, M, Q and H, which recover about 7, 15, 25 and 30 percent of the code. Higher levels make a denser pattern, so match the level to how the code will be handled. 1Namecard uses H. How to brand a QR code
Consent and privacy: EU hosting
EU hosting means your data is stored and processed on servers inside the European Union. It helps with the GDPR rules on transfers, but it does not make you compliant on its own: you still need a lawful basis, notices and agreements with processors. 1Namecard stores and processes customer and lead data in Frankfurt, Germany, and the security page gives the details, including the global edge network. Security
Events and trade shows: Exhibitor
An exhibitor is a company that takes a stand at a trade show to show its products and meet buyers. It pays the organiser for the space and the services around it. The exhibitor's real task is to turn conversations on the stand into follow-up that actually happens. 1Namecard for exhibitors

F

Short links: Fallback URL
A fallback URL is the address a link sends visitors to when it cannot reach its normal destination, because it is switched off or has expired. On a banner, it turns a dead code into a missed-us page after the show. Set it before the link goes to print. Short links
Leads and sales: First contact time (time to first contact)
First contact time is how long passes between a lead arriving and a rep first reaching out. It is the clearest single measure of follow-up speed. 1Namecard records it when a lead first leaves the new stage and shows it by rep, so you can set a target such as one working day for hot leads. Measure trade show ROI
Placements and tracking: Funnel
A funnel shows how many people reach each step towards a sale and how many drop out between steps. For a stand the steps are views, saves, leads, meetings, qualified leads and deals won. 1Namecard's Funnel breaks them down by rep, placement or card, and prints as a one-page report. Analytics and the Funnel

H

Integrations and developers: HMAC signature
An HMAC signature is a code that proves a message came from someone who knows a shared secret and was not changed on the way. The sender hashes the message with the secret, using a scheme such as HMAC-SHA256, and the receiver repeats the calculation and compares. 1Namecard signs every webhook this way, so your server can reject forged requests. Send signed webhooks
Leads and sales: Hot, warm and cold lead
Hot, warm and cold describe how ready a lead is to buy. A hot lead asked for a meeting or a quote, a warm lead showed interest and left details, and a cold lead only scanned or took a card. In 1Namecard a score of 60 or more is hot, 30 to 59 is warm and below 30 is cold. Lead scoring

L

Consent and privacy: Lawful basis
A lawful basis is the legal ground that lets you process personal data. Article 6 of the GDPR lists six: consent, contract, legal obligation, vital interests, public task and legitimate interests. At a stand you name a basis for each purpose, such as replying to an enquiry or sending marketing, and say so in your notice. GDPR-compliant lead capture at events
Events and trade shows: Lead retrieval
Lead retrieval is a service, usually run by the show organiser, that lets exhibitors scan visitors' badges to collect contact details. It is normally rented as an app or a handheld scanner for the length of the show. It records who stopped by, but rarely the conversation or the placement that brought them. Cards compared with badge scanners
Leads and sales: Lead scoring
Lead scoring gives each lead a number that estimates how ready they are for a conversation. 1Namecard scores out of 100 from what the visitor did, such as asking for a meeting or saving your contact, and shows the reasons beside the score. A score of 60 or more is hot and 30 or more is warm. Lead scoring
Consent and privacy: Legitimate interests
Legitimate interests is a lawful basis in Article 6(1)(f) of the GDPR. It lets you process data for a real business reason if you need it and the person's rights do not outweigh it. Replying to an enquiry made at your stand can fit, but write down a balancing test. It does not replace the ePrivacy rules on marketing e-mail. GDPR-compliant lead capture at events
Events and trade shows: Live board
A live board is a full-screen display of today's activity, made for a screen on your stand. In 1Namecard it shows card views, saves, leads and meetings for the day, a views-per-minute chart and the latest events, refreshed every 10 seconds, without visitors' names or IP addresses. It tells the team at a glance whether a placement is working. Live board

M

Integrations and developers: MCP (Model Context Protocol)
MCP, the Model Context Protocol, is an open standard introduced by Anthropic in 2024 that lets AI assistants call tools in other systems in a consistent way. 1Namecard runs an MCP server with twelve tools, so an assistant you connect can list leads, move a stage or read the Funnel using your own token. MCP server
QR codes: Module (QR)
A module is one of the small squares, dark or light, that make up a QR code. Sizes are counted in modules: a version 1 code is 21 by 21, and a longer address needs more. When you print, the width of one module decides whether a phone can read the code from where people stand. QR code size for print
Leads and sales: MQL (marketing qualified lead)
A marketing qualified lead, or MQL, is a lead that marketing has judged ready to pass to sales, using criteria such as job role, company size or what the person did. A stand visitor who left details with consent might count. The criteria are yours to set, as long as marketing and sales agree on them. Capture and follow up trade show leads

N

Leads and sales: Next action
A next action is the one thing that should happen next on a lead, with a date. Without it, a lead sits in a list. In 1Namecard every lead can carry a next action date, and the list can show what is due today or overdue. Work your pipeline
QR codes: NFC tag
An NFC tag is a small chip that passes a short piece of data, such as a web address, to a phone held within a few centimetres of it. It works at 13.56 MHz and needs no battery. Some people prefer a tap to a scan, but a QR code works with the camera every modern phone has and costs nothing to print. NFC or QR business cards

O

Integrations and developers: OpenAPI
OpenAPI is a standard format for describing an HTTP API in a file that people and tools can both read. It lists every endpoint, input and error. 1Namecard publishes an OpenAPI 3.1 document, so a developer can generate a client or import the API into a testing tool. REST API
Leads and sales: Owner (lead owner)
A lead owner is the person responsible for a lead and its follow-up. At a stand it is normally the rep who spoke to the visitor. Name an owner on every lead and a cover rule for when that rep is away, so no lead belongs to nobody. In 1Namecard you can assign owners in bulk. Work your pipeline

P

Leads and sales: Pipeline stage
A pipeline stage is a step a lead moves through on the way to a deal. 1Namecard uses six: new, contacted, qualified, meeting, won and lost. Confirming or finishing a meeting moves its lead to the meeting stage. A clear stage on every lead shows where follow-up is stuck. Work your pipeline
Placements and tracking: Placement
A placement is one specific place where your QR code or link appears, such as a rep's badge, a roll-up banner, a leaflet or an e-mail signature. Giving each placement its own link shows which one brought scans and leads. Without that, every scan looks the same and you cannot tell what to print again. QR codes on collateral for source attribution
Placements and tracking: Placement attribution
Placement attribution is crediting each scan, lead and meeting to the placement that produced it. In 1Namecard a source tag on the link travels with the visitor to the lead form, so the Funnel can compare banners, badges and leaflets. A visitor may touch more than one placement, so use it to compare, not as exact accounting. Analytics and the Funnel
Events and trade shows: Post-show report
A post-show report is the one-page summary you produce after an event: leads, meetings and costs by rep and by placement, set against your goals. 1Namecard prints the Funnel as a clean report and exports its tables as CSV, so finance and sales read the same numbers. Print the post-show report

Q

QR codes: QR code
A QR code is a square two-dimensional barcode that a phone camera reads to open a link or show text. Denso Wave created it in 1994 and the ISO/IEC 18004 standard defines it. At events it is the quickest way to move a visitor from a banner or badge to your card or form, with no app to install. QR codes
QR codes: Quiet zone
A quiet zone is the blank margin around a QR code that lets a scanner see where the code starts and stops. The ISO/IEC 18004 standard asks for four modules of clear space on every side. A border, a photo or a busy banner design that crowds the code can stop it scanning. QR code size for print

R

Short links: Redirect
A redirect is a response from a web server that tells the browser to load a different address. It carries a status code beginning with 3, which says whether the move is permanent or temporary. Short links are redirects, so the code you choose affects how browsers and search engines treat them. Create a short link
Integrations and developers: REST API
A REST API lets software read and change data over HTTP, using standard methods such as GET and POST and returning JSON. 1Namecard's API covers cards, short links, leads, meetings and statistics, with bearer tokens that are read-only or read and write. Use it to feed your own reports or tools. REST API
Consent and privacy: Right to erasure
The right to erasure, also called the right to be forgotten, lets a person ask you to delete their personal data in certain cases under Article 17 of the GDPR, for example when it is no longer needed or they withdraw consent. In 1Namecard an admin can delete all data for one e-mail address, and a connected CRM is asked to delete the contact. Backups taken before the deletion are not changed. Delete data for one e-mail address
Accounts and domains: Role-based access (RBAC)
Role-based access control, or RBAC, gives each person a role that decides what they can see and change, instead of setting permissions one by one. 1Namecard has four: owner, admin, member and viewer. Members see only the leads on their own cards and viewers can look but not edit, which suits temporary stand staff. Team and roles
Events and trade shows: Roll-up banner
A roll-up banner is a printed banner that winds into a base and pulls up on a pole, often around 85 by 200 centimetres. It is the most common place for a QR code at a stand. Put the code at eye level, and size it for the distance people will stand at. QR code size for print

S

Scheduling: Slot
A slot is a fixed block of time that a visitor can book, such as 30 minutes at 10:30 on a show day. 1Namecard calculates slots from an event day's opening hours or a rep's call hours, minus meetings already booked, blocked times and the notice period. Slots are never stored in advance. Scheduling
Leads and sales: SQL (sales qualified lead)
A sales qualified lead, or SQL, is a lead that sales has accepted as a real opportunity, usually after a conversation that confirms need, budget and timing. After a show, the step from MQL to SQL is where many leads stall, so agree who makes that call and how fast. In 1Namecard the nearest stage is qualified. Work your pipeline
Events and trade shows: Stand (booth)
A stand, called a booth in North America, is the space an exhibitor rents at a show and fits out with walls, screens and furniture. Its size, position and staffing decide how many conversations you can hold. Put the stand number and hall on every banner, card and page so visitors can find you. Booth staffing schedule
QR codes: Static QR code
A static QR code holds its content, such as a web address, in the pattern itself. It cannot be changed once printed and it records nothing about who scans it. It suits a fixed link, but a printed banner is better served by a code that points at a redirecting short link, which can be counted and changed. How to brand a QR code

T

Scheduling: Time zone (IANA)
An IANA time zone is a named region from the IANA time zone database, written as Area/City, such as Europe/Madrid or America/New_York. Each name carries its region's history of clock changes, which makes it safer than an abbreviation such as CST. 1Namecard keeps one for your organisation, each person and each event. Time zone etiquette for international meetings

U

Placements and tracking: Unique visitor
A unique visitor is one person counted once, however many times they open a link. Without cookies, 1Namecard estimates this with a hash of the visitor's IP address and browser that changes every day, and it does not store the address. The figure shows how many people a placement reached, not how many clicks it got. Link tracking without cookies
Placements and tracking: UTM campaign
UTM campaign is the utm_campaign parameter, which names the campaign a visit belongs to, such as a product launch or one particular show. Use one value per show, for example spring-expo-2027, on every placement. That lets you compare this year's show with last year's in a single report. UTM parameters for offline campaigns
Placements and tracking: UTM medium
UTM medium is the utm_medium parameter, which names the type of channel that carried the visit, such as email, cpc, social or print. Where the source says which badge or newsletter, the medium groups them by kind. Keep a short fixed list, so reports do not split 'print' and 'Print' into two rows. UTM parameters for offline campaigns
Placements and tracking: UTM parameters
UTM parameters are tags added to the end of a web address so that analytics tools can tell where a visit came from. Google's documentation for campaign URLs lists five: utm_source, utm_medium, utm_campaign, utm_term and utm_content. For events, they separate a QR code on a banner from one in an e-mail signature. UTM parameters for offline campaigns
Placements and tracking: UTM source
UTM source is the utm_source parameter, which names where a visit came from: a site, a newsletter or a placement such as a badge. It is the first tag to settle. For a trade show, use a short lower-case name you will recognise in a report, such as badge or banner, and use it the same way every time. UTM parameters for offline campaigns

V

QR codes: vCard
A vCard is a standard file format for a contact, with the extension .vcf, that phones and address books can import. It holds a name, phone number, e-mail, company and more, and the current version is described in RFC 6350. A Save contact button that downloads a vCard puts your details straight into the visitor's address book. Digital namecards

W

Integrations and developers: Webhook
A webhook is an automatic message that one system sends to a web address you choose when something happens, such as a new lead. Your own systems can react at once instead of checking repeatedly. 1Namecard sends signed webhooks for leads and meeting requests, retries failures on a schedule and lists recent deliveries. Signed webhooks

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