Skip to content
1Namecard

Capture

Short links that end in a lead.Not just a click count.

A URL shortener with analytics, device targeting and previews, built into the card that turns the click into a lead.

Start freeSee pricing
The short link formSample data

Destination

Key
dw27-badgeThe short link is /key. 2 to 40 lowercase letters, digits or hyphens.
Target address
/dana-reyesA path gets ?s=<key> added, so leads from this link are attributed to it.
UTM builder
utm_source=badgeutm_medium=qrutm_campaign=dataworks27
Status code
307 Temporary (default)
Enabled
On
Pass the query string on
On

Expiry and fallback

Last day it works
2027-03-12
Fallback address
/dataworks-recap

By device

iPhone and iPad
https://apps.example.com/ios/kestrel
Android
https://apps.example.com/android/kestrel

Organise

Tags
dataworksstandprint
Note
Printed on the badge holder, first run of 400.

In short

A 1Namecard short link is a URL shortener with analytics. It sends `/<key>` on your organisation's address to any page or card and stores one row per click: country, device, browser and placement. It sets no cookies and stores no IP address. Starter allows 10 links, Team 200 and Business 2,000.

Last updated

What it does.

  • One key, one target.

    The key is 2 to 40 lowercase letters, digits or hyphens. The target is a full address or a path on your site. A path gets ?s=<key> added, so leads from that link are attributed to it.

  • The status code you choose.

    307 is the default and is never cached, so you can change the target later. 302 is also temporary. 301 and 308 are permanent, and browsers remember them. /r/<key> sends exactly your code. The bare /<key> can only answer 307 or 308.

  • Switch off, expire, fall back.

    Use the Enabled switch, or set the last day a link works. A disabled or expired link sends visitors to its fallback address, else to the not-found target in Settings, else to a 404.

  • A different address by device.

    Give iPhone and iPad one address, such as an App Store page, and Android another. Pass the query string on adds the visitor's parameters to the target, and the visitor's value wins.

  • Tags, notes and a UTM builder.

    Tag links to filter the list, note where a code is printed, and let the UTM builder write utm_source, utm_medium, utm_campaign and utm_content into the target.

  • Previews that look right when pasted.

    Override the title, the description and a 1200 by 630 image that WhatsApp, LinkedIn and Slack show. Test as shows what an iPhone, an Android, a desktop browser and each preview bot would get. It records no click.

  • One row per click.

    Each row holds country, region, city, device, operating system, browser, language, referrer host, placement, bot and staff flags, and what was served. Analytics adds a series, a heatmap, breakdowns and a CSV, filtered by link.

2,000

short links on Business. Team has 200, Starter 10

13 months

of click history on every plan

0

cookies set and no IP address stored

How it works in three steps.

  1. Step 01

    Create the link.

    Open Redirects, press New short link, choose a key and a target.

  2. Step 02

    Test it as your visitors.

    Press iPhone, Android, Desktop or a preview bot in Test as.

  3. Step 03

    Use it and read the clicks.

    Put it on a badge or a signature. Analytics shows clicks by day, hour, country and device.

Test asSample data

What each visitor gets from the saved link. Nothing is recorded: no click, no hit.

  • iPhone
  • Android
  • Desktop
  • LinkedIn bot
  • WhatsApp bot
  • Slack bot
As
iPhone
Status
307iPhone URL
Goes to
https://apps.example.com/ios/kestrel
Why
The visitor is on iOS and the link has an iPhone address.
One row per clickSample data
One row per click: time, place, device, language, referrer and placement
TimeCity, countryDeviceOS, browserLanguageReferrerLink
Tue 09:42Rotterdam, NLiPhoneiOS 18, Safarinl(direct)dw27-badge
Tue 09:41Berlin, DEAndroidAndroid 15, Chromede(direct)dw27-rollup
Tue 09:38Dublin, IEiPhoneiOS 18, Safarienlinkedin.comsig-dana
Tue 09:36Lyon, FRDesktopmacOS, Chromefrmail.example.comsig-dana
Weekday by hourSample data

When people look: weekday by hour

Barcelona time, the zone the admin uses. Bots and your own team are left out.

The link previewSample data

What WhatsApp, LinkedIn, Slack and similar apps show when the short link is pasted. People are still redirected as usual.

Meet Kestrel Labs
DataWorks Europe, Stand A21

kestrel.1namecard.com

Meet Kestrel Labs at DataWorks Europe

Save Dana's contact or book ten minutes on the stand.

Who it is for.

Limits by plan.

  • Included: Starter allows 10 short links, Team 200 and Business 2,000.
  • Included: Click rows are kept for 13 months on every plan.
Compare plans in detail

What it does not do yet.

  • Not included: QR codes for short links are in development, see the roadmap.
  • Not included: Bulk import of links is in development, see the roadmap.
  • Not included: A custom domain for short links is Business only. Starter and Team use your <name>.1namecard.com address.

How it differs from a generic URL shortener.

1Namecard short links compared with the focus of a generic URL shortener
1Namecard short linkFocus of a generic shortener
What a click becomesA row, then a card view, a saved contact, a lead and a meeting under one placementThe click and its count
Where the link can endAny address, or a card with the placement in ?s=The destination you give it
Consent and leadsThe card's form stores the consent wording and versionThe page you build
Attribution to a repFunnel by rep, placement or cardThe link, not the person
Price modelTeam is EUR 88 a month for the organisation, no charge per clickSet by each provider

Read the full dated comparison for names and prices.

Short link tracking for events, without cookies.

Visitors get no cookies and the click row holds no IP address. Unique visitors are counted from a hash of the IP address and browser that changes every day, so nobody is followed across days. Bots and prefetchers are stored flagged and left out of counts, and so are staff visits. See link tracking without cookies.

Manage short links at scale.

  • Delete is soft. The click history stays, the key stays reserved, and Show deleted finds the link for a restore.
  • Export CSV downloads every link. The REST API also deletes and restores links, and the MCP server creates and updates them.

Questions about this feature.

Can I use my own domain for short links?

Yes, on Business, which includes one custom subdomain such as cards.yourcompany.com. Short links share the address of your cards. Starter and Team use the 1namecard.com address.

What is the difference between 307 and 301?

307 and 302 are temporary, so you can change the target later. 301 and 308 are permanent, and browsers remember them, so a change may not reach people who visited before. The default is 307.

Are bots and my own team counted?

No. Bots, prefetchers and staff visits are stored with a flag and left out of counts. Analytics has an Include internal switch.

Does a click record hold an IP address?

No. It holds the country, city, device, browser, language, referrer host and placement, and no cookie is set.

Can I create links from my own tools?

Yes. A read and write token for the REST API or the MCP server can create and change short links, on every plan.

Keep reading

All features

Try it on your next show.

Start freeTalk to us